Kevin Durant has partnered with KIND, a healthy snack food company,
to promote an initiative which aims to challenge deep-rooted stereotypes
and redefine cultural perceptions of strength and kindness.
Durant and KIND ask people to commit to these five principles:
• Having the courage to be kind when others may not
• Looking out for those who can't look out for themselves
• Standing up when others would rather stand out
• Leaving their world a kinder place than they found it
• Being Strong and Kind
Aim High Academy was one of 35 recipients
receiving a $10,000 grant
from the Kevin Durant Foundation
and will be promoting the above five principles in its program.
"This is really near and dear to my heart.
I just want to change how people think about being kind.
A lot of people associate it with being weak.
But I think you have to be really strong to be kind and respectful."
--Kevin Durant
We thank the Kevin Durant Charity Foundation
for selecting Aim High to receive a grant.
We are so grateful to KIND
for donating $1 million to the Kevin Durant Charity Foundation
to create specialized education and after-school programming
for at-risk youth to teach them how to be
STRONG & KIND.
What a blessing!
